Exchange Theory and Social Cooperatives: Budarin
Implied in much of the previous discussion is the philosophical position of “Exchange Theory”. I would summarize the major premises of “Exchange Theory” as being that
- people, whether by choice or necessity, engage in social interaction;
- social interaction of any kind involves a conscious or unconscious calculation of benefits and costs, or expected benefits and costs;
- the benefits and costs being calculated include the material, such as money and imprisonment, and the non-material, such as honor and dishonor; and
- the objective of this conscious or unconscious calculation is to manage benefits and costs so that benefits outweigh costs to the greatest extent possible.
As mentioned in the previous post, the social cooperative is created to provide benefits, and logic demands that the social cooperative function in a way that creates and maintains the benefits for which it was founded. Therein lies the need for pragmatic management.
It must be remembered, first, that people are constantly assessing and reassessing the benefits and costs of their associations, often in the light of potential alternative associations. Second, the social cooperative must attract and keep members in order to create and maintain the desired benefits. So how does a rational social cooperative do this? Through judicious distribution of benefits and costs [“carrots” and “sticks”, if you prefer], and by keeping an eye on the common good. The social cooperative must offer more benefits than costs to its members, especially in comparison with other potential associations available to them.
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